01
Rijal Alma
Asiri
A portrait inspired by the mountain village of Rijal Alma and its centuries-old stone architecture, distinctive white details, and enduring heritage.
Saudi stories, reimagined
Kingdom Story
Meet a family of characters inspired by the places, people, heritage, and imagination of Saudi Arabia.
The collection
Twelve characters. One Kingdom.
Explore vibrant cities and landscapes through original characters that make the Kingdom's rich stories visible in a new way.
Each portrait brings together local architecture, dress, colour, and memory—forming a playful visual archive of Saudi identity from past to future.
Across Saudi Arabia
Meet the characters
From mountain villages and ancient cities to ambitious destinations shaping tomorrow.
02
Ushayqir
Al Joharah
Rooted in Ushayqir, one of Najd's ancient villages, Al Joharah carries the warmth of its mud-brick homes, palms, and generous community spirit.
03
At-Turaif
Turaif
A tribute to the historic At-Turaif district in Diriyah, a landmark of Najdi architecture and a defining place in the story of Saudi Arabia.
04
NEOM
Neomy
Looking toward a new future, Neomy brings together technology, nature, imagination, and the Kingdom's ambition to design what comes next.
05
Riyadh
Riyadh
An ancient city in constant motion. Riyadh reflects deep history, bold architecture, and the energy of a capital taking its place on the global stage.
06
Diriyah
Diriyah
The birthplace of the first Saudi state, Diriyah stands as a powerful symbol of national identity, unity, and the foundations of the Kingdom.
07
Historic Jeddah
Jeddawi
Drawn from Al-Balad's lively streets and coral-stone houses, Jeddawi celebrates the port city where travellers, traders, and cultures have long met.
08
Al-Balad
Zahra
Zahra evokes the storied heart of Jeddah, shaped by intricate rawasheen, Red Sea commerce, and generations of life within the old city walls.
09
Al-Qassim
Shanab
From ancient settlement and agricultural growth to modern prosperity, Shanab reflects Al-Qassim's fertile landscape and evolving cultural story.
10
Eastern Province
Shrouq
Inspired by a region whose history reaches back thousands of years, Shrouq carries the Eastern Province's coastal character and layered civilizations.
11
Hegra
Saleh
Saleh honours Hegra, the Nabataean city carved into sandstone and positioned along the great trade routes that once crossed the Arabian Peninsula.
12
AlUla
Ula
A character shaped by AlUla's extraordinary landscape, ancient settlements, monumental tombs, and the stories preserved in its desert rock.
Carry the story